Our Friends

The Gray Institute is internationally acclaimed for its innovation, development, mastery, and delivery of Applied Functional Science (AFS). They are recruited to consult, analyze, assess, rehabilitate, restore, train, and condition individuals of all levels and abilities, including professional sports.


Deviate, a performance-improvement consultancy, consists of diverse and charismatic leaders who will lead you to deviate from your norm to achieve the extraordinary. We believe your productivity, performance, leadership will only go as high as your health and happiness. Our unique strategies build bold leaders, elite teams, and world-class athletes and entertainers as we partner with them to achieve the next level.


Sports psychiatrist, Dr. Lardon is a nationally recognized, speaker and lecturer on various topics including the Zone, Peak Performance, and Overcoming Mood Disorders. He uses the neuroscience of peak performance,and guides the world’s greatest athletes, into The Zone. Lardon’s concepts teach everyone how to connect with the Zone of Peak Performance and gain the competitors’ edge.


Longevity’s physical therapists are trained Applied Functional Science (AFS). They recognize the body functions as a chain reaction, where dysfunction at one joint can disrupt the body’s proper biomechanical chain reaction and cause pain at an entirely different area of the body.


Human Movement® does exactly that…keeps people moving. They provide a premium outlet for all event production needs. Human Movment® (or HMM) produces the world’s largest running events, the largest beer festival in the United States.


Purefit produces high-quality, all natural, 40/30/30 nutrition bars that offer great taste without all the additives and sugar. PureFit bars do not contain dairy, wheat, gluten, artificial sweeteners, hydrogenated oils, or trans fats, so they offer a sound nutritional choice.


GU makes sure you can focus on training and reaching your goals in upcoming races. Breathe easy and leave your gels in the hands of the energy food experts at GU. Just suck down a packet of your favorite flavor and go (big)!


Joshua Tree Skin Care (JTree) offers a collection of organic lip balms, healing salves and face sticks designed for those who lead an active outdoor lifestyle. Originally established in a small town outside of Joshua Tree National Park, JTree now calls Michigan home.

Elite Bicycles

Laura Huston Design

Daniel Smith Photography


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